One of the unexpected benefits of this was Google sent us a £50 voucher for Google Adwords. So I set up a campaign to advertise our upcoming Beginner's Night on Wednesday 26th January. Half the voucher will be used to promote this event, the other half will be used to promote the British Kendo Association Kyusha Taikai and Seminar we're hosting in Liverpool on April 2nd and 3rd.
So, if you do a Google search [or map search] for 'Liverpool' and 'kendo', for instance, you might see a little box at the top of your search results saying:
Liverpool Kendo Club
Learn the Japanese Martial art of
Kendo free Beginners Night 26.01.11
So far there have been over 1,400 views of this advert in 3 days, which isn't bad and that translates to 7 clicks through to our website. It's very exciting and when I see the advert I do get an urge to click it myself. I shouldn't have to explain to you all but this would be a mistake. Every click costs part of the advertising budget. So, I would ask if you do see the advert you now know what's going on behind the scenes and please resist the temptation to click it.
It's almost as if we're actually getting organised with stuff!